10-10-10, Revised & Updated

In this bold new edition of her New York Times bestseller 10-10-10, bestselling author of Becoming You and NYU professor Suzy Welch unveils a fully updated method—now backed by a groundbreaking values assessment and fresh stories for navigating today’s challenges.

We all want to make better decisions—ones that align with our values and stand the test of time. But in today’s world of nonstop input, conflicting priorities, and accelerated change, it’s easy to default to impulsive choices or short-term thinking.

That’s where 10-10-10 comes in.

Originally a breakthrough bestseller, this newly revised edition presents a structured, rational decision-making process that remains as relevant as ever. Rather than relying on gut instinct, 10-10-10 walks you through the likely consequences of your options in the near term, midterm, and long term—and then helps you evaluate those outcomes through the lens of your personal values.

Now deeply integrated with Professor Welch’s Becoming You framework—including the scientifically validated Values Bridge assessment—this edition equips readers with sharper tools to clarify what truly matters and make consistently aligned decisions. It’s also filled with lively, relatable stories about real people dealing with real-world dilemmas, making the method not just practical, but deeply human.

From navigating a career shift after your industry has been disrupted by AI to deciding whether to freeze your eggs in an uncertain relationship, 10-10-10 provides a calm, clear methodology for working through life’s toughest crossroads—at work, in love, and beyond.