Visual Dialogues 101: Essential Lessons in Graphic Design Fundamentals, Design Language, Principles and Visual Storytelling

A picture really does speak 1000 words. 90% of the information out there in the world transmitted to our brains is visual. Visual images are processed 60,000 times faster than long-form text. 67% of business owners across the globe expect that visual design will be even more important to the success of their businesses over the next decade.The world around us is changing at an exponential pace. Our attention spans are reducing to micro-seconds day by day as we are fed content through innumerable sources around us from the television to our smartphones. Our lifestyles are inclined towards visual aesthetics more than ever before. We view the world more through our camera lenses than our other senses. Part of it is sad but most of it is revolutionary. The visual design has never been a more powerful tool offering us freedom and opportunity to inform, express, evoke, educate, promote and make our lives more interesting than ever before. Graphic design has been around us since the inception of time. From symbols on walls, paintings in caves, carvings on artifacts to the modern-day packaging, posters, brochures, advertisements, social media, web layouts, app designs, and a lot more, visual design has been true to its purpose of creative communication. We all are essentially storytellers. All of us have different stories to communicate to one another. At times we love to share our exciting stories by narrating them to our friends but often we wish to share these stories with the whole world in an attractive and emotive manner. Here, graphic design plays a significant role.Graphic designers are people like you and me who have devoted their lives to the noble service of helping individuals and businesses to craft their stories to the world in the most expressive manners. It takes years of study and practice and failure and learnings to achieve a decent sense of graphic design and this is the reason why it is the most sought-after profession in the modern world of media and content. This book is an intensive guide to either begin your career in graphic design or to reinforce your existing graphic skills by offering you a window into the basics and advanced concepts behind numerous design decisions. If you have no prior experience with graphic design but wish to taste the creative waters of this design career, this book is a perfect journey for you to take as soon as possible. You might be worried about graphic design being associated with artistic skills of painting, sketching or what not but let me assure you, a designer is not at all an artist. There’s a mile-long wall between the fields of art and design. Designers are problem solvers and artists are talented individuals who express their own style to the world. Designers work for the enhancement of their user’s experience and to bridge the gap of communication. Art can be subjective but design cannot afford to be. So, don’t worry if your artistic skills are not extraordinary, you can still be a visual designer.How will this book benefit you? It’s not at all like your everyday design college reference book. The book begins by covering topics ranging from design careers, benefits of sketching, media for presenting design, fundamentals of design, the creative brief and process, research and creating ideas, and production. Then it picks up each of the three pillars of graphic design i.e., layout, typography and colour and digs deep into the fundamental concepts, guidelines, mistakes, and practical applications for a holistic understanding of design. A unique feature of this book is the 112 square graphics created to assist the written text within the paragraphs because you know, an image with text is 500% more impactful than plain rambling in text. You’ll realize this fact when you’ll finally become a successful visual designer after reading this book. Now let’s begin the exciting journey to the wonderland of visual design!